Finally in spring 2025 the time has come to shape and communicate our work responsible travel in structured and transparent way. We are
thriving for Green Activities certificate which will help us also to qualify for Visit Finland’s Sustainable Travel certificate.

We firmly believe that Bliss Adventure has a lot to contribute for and with the surrounding communities in Eastern Lapland. Through collaboration we can create opportunities, sources of livelihood, and make the unique cultural heritage of the region more visible. This
means better, more genuine experiences for our guests all around the World. We are thankful and proud, too, to have successful cases of
such collaboration already completed in local villages.

A Green Activities certificate will make a valuable addition in our tool box. We want to do good better. At Bliss Adventure we believe
this also will make us as a better place to work for our guides, whose dedication we appreciate hugely. Looking forward to sharing some good news about the certificate process during the next few months. Thanks for your support and shared enthusiasm! Let’s walk this walk this together.

Let’s talk more about it? artturi@blissadventure.fi

ECONOMIC SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY

The company is committed to continuous development and uses financial resources in a way that promotes environmental and social sustainability, while ensuring long-term economic viability.

The company commits to complying with all applicable laws and regulations.

Bliss Adventure affirms its compliance with all international, national, and local agreements, laws, and regulations concerning the environment, health, safety, and labor. We actively follow communications and guidance from organizations such as the Finnish Hospitality Association (MaRa).

The company ensures that all employees, interns, and volunteers are covered by accident insurance.

Bliss Adventure provides all legally required insurance for its employees and interns. The company currently does not engage volunteer workers.

The company guarantees a safe working environment for its employees.

Occupational safety is based on a long-term, systematically built safety culture. This includes risk identification and preparedness, as well as an open communication and discussion culture. Safety is maintained, monitored, and developed through onboarding, training, and documentation. All activities have up-to-date safety plans, as well as near-miss and accident reports. Any unusual incidents are openly and analytically discussed with the team in weekly
meetings, and the involved individuals write summaries of such incidents.

The responsibilities of the HR manager include addressing any potential conflicts or harassment in the workplace and working toward resolution with the involved parties.

The company anticipates risks and has an action plan for crisis situations.

Every program service product has a safety plan and risk assessment, which are reviewed annually or as needed. Weekly guide meetings also include discussions on encountered hazards or near misses. There is a clear crisis communication protocol and a designated person responsible for it.

The company works to prevent exploitation and all forms of harassment, especially of vulnerable individuals.

Although no formal plan or guidelines currently exist for these situations, developing such a guideline can be set as a future goal. We will draft internal guidelines outlining how all individuals – employees, customers, partners, neighbors, and stakeholders – should be treated equally and with respect.

Staff are trained to recognize harassment and exploitation and how to respond appropriately. Bliss guide services involve close interaction with customers, sometimes in remote areas, making safety and trust top priorities. Guides are responsible for ensuring every customer feels safe – physically, mentally, and socially. Any inappropriate behavior from a customer towards others or staff is addressed immediately and decisively. This may include removing the individual from the trip if safety or ethical guidelines are breached.

The company requires its subcontractors to comply with labor rights legislation.

In bilateral negotiations with subcontractors, we emphasize that compliance with labor legislation regarding workers’ rights is a minimum standard from the perspective of sustainability.

The company is committed to anti-corruption practices.

We exercise discretion and moderation regarding gifts or gestures of goodwill and hospitality, both in giving and receiving, with representatives of various stakeholders. Operating in a small community, maintaining contact and potential cooperation with all parties is essential – this includes both international corporate clients and local municipal decision-makers. In this transparent collaboration, it is crucial to identify situations that may even indirectly suggest corruption. Company leadership monitors this and makes decisions about participation in events in accordance with the company’s values and sustainability goals.

The company is committed to making responsible purchases and investments.

Bliss Adventure examines relevant sustainability aspects of all subcontractors, such as the environmental impact of their operations and products and their treatment of employees. We prioritize partnerships with certified operators. Locality is also an important criterion for us when making purchases and seeking partners.

The company aims to strengthen the local economic development through its operations.

Collaboration with local businesses is central to Bliss Adventure’s operations, and this is a natural part of business in a small Lapland community. One of our core values is collaboration. In Pyhä-Luosto and Posio, there is a strong ethos of working together and contributing to the common good. We support the local economy by purchasing goods and services from local businesses and hiring local staff. Year-round operations at Pyhä are a long-term regional goal
tied to the broader development of off-season tourism in Lapland.

The company systematically collects customer feedback and develops its operations accordingly.

Customer feedback is collected through a regular process, such as via travel agents and platforms like TripAdvisor and Google. In program services, continuous direct feedback is also gathered and shared in weekly staff meetings for discussion and mutual learning. We strive to develop our operations based on feedback whenever possible.

SOCIOCULTURAL SUSTAINABILITY

The company participates in regional sustainable tourism planning and development.

Bliss Adventure is a member of Visit Pyhä-Luosto ry, which develops tourism and its sustainability in the region. Bliss Adventure is also a regional partner of Metsähallitus, allowing us to provide activities in the Pyhä-Luosto National Park. We are committed to the principles of sustainable tourism established by Metsähallitus and Visit Finland.

Outside the Pyhä-Luosto area, we are members of Visit Rovaniemi and the Posio Tourism Association to foster smooth and responsible cooperation with partners in those regions. In the case of Posio, joining the tourism association is also one of the few ways to support tourism development beyond just bringing visitors to the area.

We have maintained these partnerships since Bliss Adventure was founded and actively stay in touch throughout the year.

The company commits to training staff on environmental and sustainability matters relevant to their roles.

Environmental and sustainability training is offered annually whenever such opportunities are available and accessible. We aim to send at least one employee or shareholder to relevant regional training events.

These topics are regularly discussed with staff, starting during recruitment interviews (as part of our values) and revisited throughout the season. Integrating staff into sustainability efforts is a recognized development area. This is challenged by seasonal employment, while sustainability work is ongoing and spans across multiple seasons.

A valid first aid certificate is a requirement for employment. Bliss Adventure also commits to integrating sustainability into the onboarding process for new staff starting from the 2025–2026 season.

The company emphasizes inclusivity in customer service, facility and service design, and marketing.

All customers are equally welcome. Each guest is treated as an individual, and we strive to find suitable activities for everyone by adapting our offerings either in advance or on the spot. Our goal is to communicate this clearly and systematically on our website and incorporate it into our marketing and partner communications next season.

The company commits to hiring personnel for all roles regardless of age, ethnic background, gender, disability, or other factors.

Equal opportunity is a key aspect of our hiring practices. We value diversity and aim to build a heterogeneous work community by hiring individuals of different ages, backgrounds, and competencies.

The company is committed to promoting local culture.

We have designed regenerative products aimed at revitalizing small village communities by taking visitors to authentic cultural settings to ski, enjoy local home-cooked meals, and experience traditional sauna practices.

ECOLOGICAL SUSTAINABILITY

The company is committed to actions that mitigate and adapt to climate change.

From the beginning, we have operated within a carbon-neutral ski resort. Our program services are entirely human-powered. We use green electricity in our rental shop, and we encourage ride-sharing and public transport.

Following recent changes in the definition and communication recommendations regarding carbon neutrality (especially regarding carbon offsetting), we no longer market ourselves as operating in a carbon-neutral ski resort. Instead, we highlight the area’s strong environmental legacy – environmental programs have been implemented at Pyhä since the early 1990s, and the ski resort has received multiple awards.

Customer transport generates a notable environmental impact in our operations. This can be partly mitigated by fuel choices, such as regularly using fuel produced from renewable materials like waste. This not only significantly reduces CO? emissions from our diesel vehicles (up to 90%) but also improves the lifespan of combustion engines.

The company seeks to minimize negative impacts and maximize positive contributions to its environment.

Energy and water consumption are monitored annually. Lighting is being replaced with LEDs, and water use is minimized. Cleaning and maintenance products, such as bike lubricants, are biodegradable and eco-labeled, as are all kitchen and cleaning chemicals. Waste is minimized and sorted for recycling—paper, cardboard, metal, plastic, and glass are taken to recycling centers, along with electrical and electronic waste.

Our principle is to buy second-hand items whenever feasible. When purchasing new items, we extend their life through maintenance and repairs. We also sell our well-maintained gear (e.g., bikes) annually to consumers and businesses.

Customer activities are designed to minimize waste. All trash – our own and others’- is collected from nature. We use reusable dishware instead of disposables. Transfers to destinations like Luosto are combined whenever possible to reduce fuel consumption and emissions. Customers are encouraged to use public transportation in the region.

Bliss Adventure operates mainly during the winter season, when environmental wear is minimal due to snow cover. In summer, only existing trails and facilities are used for activities. Biodiversity is promoted through close cooperation with Metsähallitus and regional networks of companies and organizations.

The company is committed to not using meat, fish, or seafood products from endangered or protected species.

If meat or fish products are offered (e.g., as part of campfire meals), they are primarily sourced locally or from certified producers.

The company is committed to reducing food waste.

Food and catering services are minimal in our operations. For activities that involve outdoor dining, ready-made meals are ordered in quantities that minimize the risk of waste.

Endangered plant or animal species, or historical and archaeological artifacts, are only displayed or sold within the bounds of the law.

Nothing is collected from nature (e.g., national parks) that is not permitted by public rights. National park rules, including the prohibition on collecting stones or plants, are clearly and actively communicated to customers.